the K symbol, an electrifying kick to be used as a stand-alone mark for the brand
KORG REBRAND [ CONCEPT ] — 2X2X
Our passion for KORG instruments in our sound design work inspired us to reimagine the brand of this legendary synthesizer maker. We felt the logo needed a strong, fresh impression while remaining timeless. KORG's legacy began with analogue synthesizers, and we wanted the logomark to reflect that heritage. We aimed for an electric and sharp look.
original left, re-branded logo right
Fine adjustments to bring balance and consistency to the logo execution
Application proposal
Application proposal, minimal linework and B&W packaging
Credits
Concept & Execution Nuevo.Tokyo
MS20 and Minilogue images are trademarks of Korg Co., Ltd